First, let me be clear. You are not going to sell a lot of books on Twitter alone. Unless you have hundreds of thousands of adoring followers, the likelihood that a stranger will go from seeing a tweet to immediately getting out their credit card and making a purchase are remarkably slim. Luckily, there are more effective ways to use Twitter to sell your books than the ubiquitous "Buy my book now plus link" approach. Professional salespeople use the concept of a funnel to illustrate the sales process.
Consider Twitter is the widest part of the funnel, where people first discover you. It's your job to get them to move down through the funnel to that glorious moment they click the "buy" button and transform from follower to reader. Here are my top ten ways to use Twitter to sell books.
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